CosmeticsDesign-USA (CDU) spoke to Alice Chang (AC), CEO and Founder at Excellent Corp, to seek out out extra particulars about how the AI and AR supplier has used the info from its digital instruments for coloration nail customers to kind it development report and what the discovering are.
CDU: How can producers and suppliers to the cosmetics and private care industries make the most of the info compiled within the current report back to strategize new components for product formulation?
AC: Manufacturers and producers can make the most of the info insights shared in Excellent Corp.’s Nail Shade magnificence development report back to fine-tune their product methods to higher meet the wants of magnificence customers. In our latest report, we analyzed shopper habits and nail coloration digital try-on information from our extremely engaged neighborhood within the YouCam suite of apps.
In analyzing this information, we recognized the highest nail coloration developments of 2023, together with prime colours, finishes, nail artwork designs and retail behaviors. Manufacturers and producers can use these insights to develop new merchandise and choices aligned with these developments, which in flip will assist drive larger buyer engagement, model loyalty and gross sales.
CDU: What function did AR/AI play in compiling these outcomes?
AC: Excellent Corp.’s award-winning suite of YouCam apps, which incorporates the YouCam Make-up, YouCam Excellent and YouCam Nails apps, collectively have amassed greater than 1 billion downloads globally. The YouCam Nails app options hundreds of AR and AI-powered nail coloration filters that customers can try-on just about.
Prior to now 12 months, there have been over 7 million AR nail coloration try-ons within the YouCam Nails app. Excellent Corp. leveraged this large information to pinpoint the important thing shopper nail coloration developments which can be shaping the nail coloration retail area.
CDU: What are a few of the most vital takeaways for producers and suppliers to the cosmetics and private care industries contained within the report?
AC: Some of the vital takeaways from this report is the fast digital transformation of the nail coloration trade in addition to the sweetness trade as a complete. Throughout the sweetness and nail coloration industries, AR options equivalent to digital try-on know-how have gotten important to have interaction customers and improve buying confidence.
A serious takeaway from our report is the significance of digital innovation in creating impactful shopper experiences. To be able to stay aggressive and have an engaged buyer base, manufacturers and retailers might want to embrace digital applied sciences as a key element of the shopper journey.
CDU: Had been there any challenges the trade ought to pay attention to recognized within the report? If that’s the case, what are these challenges and what are some potential options to beat these points?
AC: The nail coloration trade specifically presents a novel problem for customers as they don’t seem to be capable of simply pattern nail coloration shades when buying on-line and in-store. Because of this, buyers will usually select a coloration with out seeing how the shade will seem when worn. As a result of this, clients could really feel dissatisfied with their buy and be deterred from buying sooner or later.
With digital try-on know-how, customers can experiment with dozens of shades in seconds to seek out their good coloration. This drives product discovery and results in elevated buyer satisfaction. The know-how saves time, will increase buying confidence and permits clients to strive many shades earlier than they commit to purchasing a brand new nail coloration product.
CDU: Are there any future plans to use the know-how used to compile this report for future information insights? If that’s the case, what are these plans?
AC: At Excellent Corp., our mission is to resolve shopper ache factors by way of the ability of digital innovation and know-how. We’ll proceed to generate impactful experiences and leverage large information to assist manufacturers, retailers and producers present the absolute best shopper expertise.
Within the YouCam Apps neighborhood, the wealth of AR and AI digital try-on insights obtainable can drive an affect throughout industries from magnificence, to style and past. We’ve printed quite a few experiences on magnificence, skincare, dermatology and style developments. To view our newest experiences, go to Perfectcorp.com.