Tuesday, September 26, 2023
HomeCosmeticsHow AI software program helps DTC magnificence manufacturers to shine

How AI software program helps DTC magnificence manufacturers to shine

CosmeticsDesign-USA (CDU) spoke to Melissa Bridgeford (MB), CEO and co-founder of Wizard Conversational Commerce, an AI-powered, two-way SMS platform designed to assist manufacturers present extra personalised and interesting cellular purchasing experiences.

On this interview we discover out in regards to the potential affect this sort of software program may have for DTC magnificence manufacturers and the way it may help overcome particular challenges and hurdles manufacturers face on this area, in addition to getting a glance in on the place the corporate’s know-how is heading sooner or later.

CDU: What’s the potential affect of conversational commerce as a device for magnificence and skincare DTC manufacturers? 

MB: AI-powered conversational commerce is a robust device for magnificence and skincare manufacturers to have interaction, market and promote to their shoppers. Buyer retention and lifelong worth are extra vital than ever for manufacturers, and conventional SMS 1.0 advertising ways of batch and blast – with net hyperlinks and promo codes – are not enough to fulfill client’s digital wants.

Wizard’s is disrupting the one-way spammy SMS 1.0 area with a pleasant two-way conversational AI expertise SMS2.0 to drive gross sales, search and customer support through textual content.  With Wizard, manufacturers can ship interactive and personalised advertising campaigns that generate engagement, information, gross sales, and loyalty. In the meantime, shoppers get real-time and personalised product solutions and suggestions from their favourite manufacturers, whereas additionally having the ability to full checkout and funds through textual content, enabling shoppers to bypass the online fully. The consequence is a rise in repeat buy charges and client loyalty.



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