Monday, October 2, 2023
HomeCosmeticsHowdy From ITG | Into The Gloss

Howdy From ITG | Into The Gloss

Into The Gloss was constructed on dialog and connection by magnificence. So naturally, a protracted interval of silence from us felt eerie and raised eyebrows. Issues have been quiet on the ITG entrance these previous few months as a result of in that point, I had my first youngster, took parental depart, and have been navigating each the highs and lows of latest motherhood (extra on that proper under!). Hindsight is at all times 20/20, and on reflection, we must always’ve stated one thing earlier, however we’re right here to guarantee you that ITG is right here to remain! We’re sorry for leaving you at the hours of darkness, and we’re wanting to carry you again into the fold.

Need to hear a narrative?

Earlier this yr I gave delivery to my little woman. After which a number of hazy days after supply, as directed by my physician, I sat all the way down to take my blood stress. The whole lot after that occurred at warp velocity. I used to be on the hospital once more, hooked as much as IVs, screens, and coronary heart machines. I wished to depart to be with my 5-day previous daughter, however my splendidly frank ob-gyn wouldn’t have it, telling me: “Your blood stress is sky excessive, your organs are exhibiting indicators of harm, and should you depart the hospital you’ll have a stroke.

Postpartum pre-eclampsia is a lethal and really complicated being pregnant complication. Its chief motion is that it provides you uncontrollable hypertension. As I lay in my hospital room for days, the nurses would flurry out and in with a singular mantra: calm down. I watched plenty of TV, I pumped so I may return residence with a bounty of breastmilk, I scrolled to the top of TikTok. I thought of magnificence and the way, after I had nothing however time and a mandate to “simply deal with myself,” that I felt uninspired to try this. I set my sights for magnificence magic—one thing, something that might set off my thoughts to simply really feel good.

I carried that feeling with me after I returned residence, the place my maternity depart expertise was half elevating a toddler, and half navigating a brand new well being panorama for myself. Taking it simple was essential for my well-being and I threw myself into Magnificence Web for lots of that. To be sincere, I attempted not to consider work per se, as a result of that’s precisely what you might be not imagined to do on depart, however I did take into consideration magnificence and the way the way in which we expertise magnificence has advanced.

Once I lately returned to ITG, I knew that it additionally needed to evolve. A lot has modified in its decade-plus existence. We’re all a lot extra knowledgeable about skincare, and we’re higher at placing on a face. Total, we’re a hell of much more opinionated on what works and what doesn’t; how we specific ourselves; the sweetness stakeholders who communicate to us; and the implications of the business at giant. We additionally simply don’t learn about magnificence anymore, we watch it in motion at touchpoints everywhere in the web.

Within the subsequent few weeks, that is the place ITG is headed. We’re increasing the variety of platforms during which we are able to attain you, and broadening our magnificence protection general. We’re introducing new franchises and new faces. We’re storytelling our asses off. It’s taken us a minute to get right here, however as they are saying, pardon our mud. A brand new ITG is getting baked.

-Ashley Weatherford

Picture by way of ITG



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