French dermo-cosmetic and pharmaceutical group Pierre Fabre Laboratories has labored hand-in-hand with Albéa Tubes to reinvent the brand new packaging of Klorane’s iconic child care product: the natural Moisturising Cream with natural Calendula. For this repack, the model has chosen Albéa Tubes’ paper tube in its brown model. The tube integrates at the least 50% FSC-certified paper.
Vital plastic discount
The partly carton-based beauty tube gives important plastic discount by changing it with a bio-based, licensed paper-like materials.
Mixed with Albéa Tubes’ EcoFusion Prime, the fusion of head and cap for additional weight discount, this tube reduces by 74% the quantity of virgin plastic used for Klorane’s product, in comparison with its earlier model.
Pierre Fabre and Albéa Tubes additionally say this packaging is technically recyclable within the used beverage carton stream.
“This answer is a step ahead in our dedication to reducing the carbon footprint of our merchandise”, states Frank Legendre, Packaging, Innovation and Growth Director at Pierre Fabre. “It absolutely helps each our model’s philosophy and our CSR technique to supply our purchasers with environment friendly and secure formulation mixed with eco-designed packaging.”
“As a brand new milestone in our long-term partnership, we’re proud to help the sustainability objectives of Pierre Fabre with this minimum-impact packaging combing two of our newest improvements”, provides Aude Laclaire, CSR Supervisor Albéa Tubes.