THE WHAT? L’Oreal has introduced its official sponsorship of the Orient Specific Racing Workforce, the French challenger for the 37th America’s Cup crusing competitors.
THE DETAILS The French magnificence behemoth additionally joins forces with the journey agency as named sponsors of the French Ladies and Youth America’s Cup groups. This would be the first America’s Cup to incorporate an all-female racing class.
THE WHY? Nicolas Hieronimus, Chief Government Officer, L’Oréal Groupe, feedback, “Happy with our French heritage, we are delighted to accomplice with Orient Specific in assist of your complete French crew competing within the America’s Cup, reinforcing our shared values of variety, innovation and teamwork combining seamlessly within the pursuit of excellence.”