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HomeCosmeticsPowerReviews survey highlights sturdy pockets of client spending

PowerReviews survey highlights sturdy pockets of client spending

The findings additionally level to an inquisitive magnificence client who’s prepared to try to experiment with new magnificence merchandise, whereas additionally underlining that values stay extremely essential. Among the many most essential are these upheld by the clear magnificence motion, whereas vegan claims proceed to rise in recognition.

CosmeticsDesign-USA (CDU) spoke to Andrew Smith (AS), Vice President of Advertising, PowerReviews to search out out extra about how the survey was carried out and what all of the findings would possibly imply to magnificence trade producers and suppliers.

CDU: Are you able to present some background details about the wonder shopper survey, together with the methodology?

AS: The PowerReviews Well being and Magnificence Purchasing Traits in 2023​ was carried out as the corporate acknowledged {that a} rising portion of magnificence spending is occurring on-line. Nonetheless, brick-and-mortar continues to thrive – for these companies that get it proper. Due to this evolution, advertising methods and techniques that had been efficient up to now might not minimize it for at present’s magnificence customers. As an alternative, magnificence manufacturers and retailers should adapt their methods to be omnichannel in nature and to draw, convert, and retain customers in a crowded market.

PowerReviews surveyed 26,340 US shoppers in Might 2023 to learn the way fashionable shoppers browse and purchase on-line – and the important thing components that affect their buy selections. This analysis is an replace of the survey report from the earlier yr: Assembly Magnificence Shopper Digital Expectations in a Submit-Pandemic World​.



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