PUMA and Ciele Athletics are teaming up as soon as once more to make a distinction. This partnership, aimed toward benefiting The Trevor Mission, carries a robust message of help and inclusivity for the LGBTQ+ group. Launched in September, a month devoted to nationwide suicide prevention, the PUMA x Ciele Athletics Assortment not solely raises consciousness, but in addition supplies much-needed help to the youthful LGBTQ+ demographic.
A dedication to creating a distinction
The gathering helps The Trevor Mission, a non-profit group targeted on suicide prevention and disaster intervention for lesbian, homosexual, bisexual, transgender, queer and questioning (LGBTQ+) younger people.
“We’re extraordinarily proud to proceed our partnership with Ciele in a significant approach by supporting The Trevor Mission, with whom we’ve had a long-standing relationship,” says Erin Longin, GM of World Run/Practice at PUMA. “Our purpose was to create a easy and impactful assortment of merchandise that help these communities not solely throughout their runs, but in addition when they might need assistance probably the most.”
Celebrating identification and empowering others
Cal Calamia, an influential advocate for The Trevor Mission, has been chosen as one of many faces behind the partnership. Calamia, a gifted transgender runner, stands as an educator, activist and position mannequin. Their private experiences and dedication to empowering trans and non-binary people convey a worthwhile perspective to the collaboration.
“The factor that I really feel I’m at all times coming again to is, how do I maintain area in order that trans and non-binary individuals, queer individuals, can perceive that there’s nothing inherently mistaken with who we’re?” says Calamia, “And there’s really a lot magnificence and a lot to have fun about our identities.”
By way of this collaboration, Calamia seeks to encourage and empower others to vary the narrative and supply help for LGBTQ+ youth.
An inclusive assortment
The PUMA x Ciele Athletics Assortment not solely delivers high-performance kinds, but in addition showcases a dedication to inclusivity. Designed to attraction to people of all backgrounds, the gathering deliberately retains esthetics easy, permitting the message to take centre stage whereas incorporating distinctive design options. Some key kinds inside the assortment embrace:
- The PUMA x Ciele ForeverRUN NITRO operating shoe
- The PUMA x Ciele THE WORK IS THE WORK tee
- The PUMA x Ciele PEACE IS THE PLACE tee
- The PUMA x Ciele GOCap
Availability and influence
The PUMA x Ciele Athletics Assortment launched on Sept. 21 on PUMA.com, cieleathletics.com, and choose retailers globally. Starting from $50 to $170, these merchandise provide not solely nice performance, but in addition an opportunity to contribute to a worthy trigger. Along with the unique product lineup, PUMA and Ciele Athletics have dedicated to a beneficiant $25,000 donation to additional help The Trevor Mission’s mission.