Wednesday, September 27, 2023
HomeCosmeticsWhat it takes to deliver a Greek haircare model to the US

What it takes to deliver a Greek haircare model to the US

Greek haircare model Alexandra Natural just lately made the bounce into the US market, a transfer that has given the staff a lot of challenges to get issues heading in the right direction.

Cosmetics Design spoke to model founder Klea Alexandra Pashaj, who outlined the steps she needed to take to get the model on the map within the US, together with the regulatory journey and the detailed technique to assist join with the viewers, together with the all-important steps which were taken to assist construct an engaged neighborhood.

“As a Greek model, the primary steps I needed to take to get Alexandra Natural available on the market had been rooted in my private journey and fervour for creating clear, efficient hair care merchandise,”​ Pashaj stated.

To ascertain the startup technique within the US, Pashaj defined the important thing 4 pillars:

  • Figuring out the Want: After experiencing extreme hair injury, I launched into a private quest to discover a answer. As a chemist, I used my data and experience to develop two formulation for a shampoo and a hair masks that confirmed promising ends in restoring my hair’s power and well being.
  • Sharing on Social Media: I started sharing my hair restoration journey on social media, documenting my progress and the formulation I had created. The response from others was overwhelming, with many expressing curiosity in buying the merchandise for themselves.
  • Beginning Small: Inspired by the demand, I made a decision to start out promoting my merchandise via Instagram. This allowed me to attach straight with clients and collect beneficial suggestions whereas additionally producing revenue to fund additional improvement and enlargement.
  • Opening the First Retailer: With the success of promoting via Instagram, I saved each penny and labored tirelessly to assemble sufficient funds to open my first bodily retailer. This marked a big milestone in bringing Alexandra Natural to a wider viewers and establishing a devoted house for patrons to expertise our merchandise.


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